Mr. Smash was actually a commercial advertising figure used to promote the sale of Cadbury's Smash# brand of instant mashed potatoes. The "For Mash get Smash" sticker logo on the robot's chest refers to the potato product. It became a well known European phrase in the early to mid-1970's. The commercial shows a family of Martians marveling at the curious potato eating habits of "primitive" Earthlings. It was such a big hit that Cadbury's contracted the Marx company to produce a plastic robot toy based on the commercial.